So. You're an obnoxious ex-hippie televangelist with a big new church you've got to fill, and you've just got to have a billboard by a major freeway, even though you're in a place where there are no billboards where you need them or can afford them. The workaround is to paint a trailer and leave it in a storage yard by the freeway, and hope that people notice it in the split-second that it can be seen while driving by.
Advertising trailer for Greg Laurie and "Harvest Monday Nights" by a freeway in Anaheim, California. May 2, 2003. Copyright © 2003 Michael T. Doughney.
Posted by Mike Doughney at July 13, 2003 04:16 PM